Individuals, businesses and now even sports teams are showing up on the social sharing site, Pinterest. Pinterest has gained a reputation for being mainly appealing for women, but the tables are turning. Not only does Pinterest appeal to the ladies but it is also showing men there are things they are interested in as well.
The Boston Celtics just joined Pinterest, as well as NBA, NFL, NHL franchises, MLB, college teams and women's sports teams. The Celtics have the largest follower count so far and are beginning to see just how powerful Pinterest can really be. If these teams have Panini Cooperstown Baseball Cards, then they are probably on Pinterest.
What do sports teams have to do with Pinterst? Good question. The thing that many people don't realize about Pinterest is that it applies to a broad range of people. Pinterest should be utilized for businesses, and sports teams are technically a "business".
In order to gain a large following and interaction on Pinterest you need to portray your whole brand image. Many times it's common to only want to "sell yourself" but that won't get you far in social media, especially Pitnerest. Pinterest is a place where you find inspiration, great ideas and sharing with friends/family. Give your pinners a reason to want to follow you as well as to be interested in you.
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